The internet marketing world is constantly changing, and it is really hard to constantly keep yourself up to date with the latest changes to ensure that you can continue to make money online. And 2013 will prove to be another year with many technological developments and changes in internet marketing strategies. So here are some internet marketing trends that you can no longer afford to ignore.
1. Responsive Design
Responsive design is a website building strategy which provides an all-in-one experience for web visitors, instead of wasting money creating many different websites for all the devices in the market. With over a billion people around the world having access to a smartphone, you can’t predict how people will visit your website nowadays. With responsive design, the size of your website and the elements on it change in size and position based on the size of the screen. If you are starting a website, you should head over to Themeforest.net to get a professionally designed responsive theme for an affordable price.
2. High Quality Content
You need to have high quality content to get high rankings in the search engines. Gone are the days when you can just put fluff content on your website and spamming article directories, while buying high Pagerank backlinks to rank high in the search engines. If you want to engage readers and improve SEO, your content will need to be:
- High Value
- Packed With Information
3. Social Media Marketing
Social Media Marketing is a must have strategy for generating unlimited backlinks online for SEO, while engaging people on social media and encouraging them to come to your website. The best part is that information on social media gets viral very easily through traditional word of mouth communication. More info about why you should use social marketing.
4. Google Authorship
Have you ever realised that some Google search results have their faces beside the website link?
It seriously looks outstanding, and captures more attention than a normal search result. Also, it improves SEO as Google recognises you as a real author of a website rather than just a spammer. Get Google Authorship
5. Rise of Gamification
In recent years, many new start-ups have added game-design thinking to things that are completely not related to games. Notice that point systems have been starting to appear on most forums? And, most online course portals have introduced badges to encourage students to complete assignments quickly and accurately. Gamification is making the gap between games and real-life closer to make life more interesting and engaging. You can try to be creative too, and use gamification in your online business to drive more sales.
6. Build Online Relationships to Gain Loyal Customers
Almost all the successful internet marketers today are no longer hiding behind their computers, but instead showing their faces and biography online, while interacting with their prospects through social media, live webinars, forums, and even through emails. Check out this example of a live webinar, you can do something similar too to engage your prospects. They are basically giving valuable tips away for free online to increase trust and customer lifetime value.
7. Google is the Big Bully
Google Panda, Google Penguin (and any other cute animal they can think of) are recent algorithmic updates by Google to prevent spammers, but have also swept away the livelihoods of many innocent internet marketers (who did not do anything wrong). Fortunately, Google have been kind enough to provide us with some Google Webmaster Guidelines so that we do not cross their paths. Indirectly, this means no more buying of links, no more duplicate content, and just follow what Google says is acceptable.
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