Almost all internet marketers are trying to get a good keyword density to improve their on-page search engine optimisation (SEO). And since almost all SEO conversations start with getting your keywords right, I would like to share with you the “winning formula” for a good keyword density.
Actually, the “winning formula” is just to write naturally. If you are obsessed with getting a value of 1.78%, 3.59%, or 5.14%; you are doing SEO completely wrongly. That “magical keyword density value” could have worked 5 or 10 years ago, but with search engines advancing quickly, SEO isn’t quite the same anymore.
Firstly, modern search engines, at least Google, are not static or have any strict guidelines to follow. They work relatively to other websites in your niche. Secondly, the search engines take note of your keyword the first time you mention it. When you mention it a few more again, they can confirm that your web page is related to that particular keyword. However, you keep on mentioning it; you will be considered as spamming.
Google Expert’s Views on Good Keyword Density
Below is a video of Matt Cutts, the head of webspam at Google, explaining more about the ideal keyword density of a web page. Hope that you will get a clearer understanding about keyword density and what I was talking about.
I know that I, and even Matt Cutts, have been constantly using terms like “few” and “keep more”, and they are quite ambiguous, but that’s how search engines work – they work on a case-by-case basis.
For example, if you are starting a dance website, and everyone else with a dance website has a keyword density of 3-5%, then you should have a keyword density in that range too. However, if you are starting a gaming website, and all the game websites have a keyword density of 1-2%, then you should do that too.
Google is quite flexible; all you have to do is blend in with the crowd for the elements of your website that is relative to other websites in your niche. As for straight-forward elements like PageRank, Social Media Popularity, Alexa Ranking, etc., you should utilize your SEO skills to your very best.
Tips to Improve SEO with Your Keywords
- Stop Getting Obsessed With Keyword Density
Face up to reality. Keyword density is too tough to calculate. It is like talking to an artist about too much red and not enough blue on his painting.
- It Depends On The Search Engine
While Yahoo and Bing prefer 3% keyword density, Google’s preferred keyword density is not clearly stated, but it seems that they prefer a keyword density of 1-2%. What’s clear for sure is that 80% of internet traffic comes through Google (if you include Youtube, Blogger, Picasa, and all of Google’s acquisitions), so you should clearly optimise your website for Google. To get the best of both worlds, I recommend a keyword density of 2%. But remember, as I have mentioned before, there is no exact value, so just take that as a gauge.
- Position Of Keyword Matters More
Actually, the number of times your keyword appears on your webpage isn’t really that important. Contrary to popular belief, keyword positioning is more important. If an article has a keyword at the start of its title and H1 tag, it will outrank an article that has a reasonable keyword density.
- A Few Times Is Enough
Once again, please don’t spam the search engines. Just write naturally and write good content for the readers instead on the search engines robots.
Find Out Your Keyword Density
After finding out all about bad and good keyword density, you are probably itching to find out the keyword density of your website so that you can optimise it. All you have to do is enter your website into the form below to find out your keyword density.
Keyword Density Tool
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